The Evergreen State College Forty Years Logo

Return to Evergreen - Evergreen's Turning 40
September 19, 2011 - June 15, 2012
The Evergreen State College

Living the Entrepreneurial Life

Expect Failure, Be Scrappy and Make Your Own Damn Bliss

Presented by The Evergreen State College Traveling Seminar Series

October 13, 2011, Seattle, WA

Traveling Seminar in Seattle

A group exploration co-facilitated by Evergreen Faculty Member Zoë Van Schyndel and Biologist-Entrepreneur Jackie Heinricher '86

Sponsored by the Office of Alumni Programs and the Evergreen Alumni Association

Program Overview

Entrepreneurship and innovation are the final frontiers in which business explores strange new worlds, seeks out new products and services and boldly goes where no one has gone before. Evergreen faculty member Zoë Van Schyndel and biotechnology entrepreneur Jackie Heinricher ’76 explore the myths, magic and mystery of a business landscape where the right or wrong decision is sometimes the same thing. Bring your experiences, your ideas, your wisdom and your worries and join in a robust discussion that will ignite the joy of intellectual discourse.

"Evergreen gave me the belief that I could express myself anyway, anyhow. I wrote in some crazy [Evergreen] evaluation, “I'm building a foundation from which I can get a better view.” — Jackie Heinricher

"I often see students come into a program with dreams of changing the world for the better but no true understanding of the fact that the journey is what they should be focused on and not success.” — Zoë Van Schyndel


Thursday, October 13, 2011
6–6:45 pm Reception
6:45–9 pm Seminar
The McKinstry Innovation Center 
210 South Hudson Street, Seattle, WA
Hosted by Jodene Eikenberry '85
Limit of 25 Seminar Participants
$20 per person
Register now 

Seminar Facilitators

Zoe Van SchyndelZoë Van Schyndel, Faculty, The Evergreen State College

Zoë Van Schyndel teaches entrepreneurship, investments and business at Evergreen. She has extensive experience in sustainability, investments, clean technology and environmentalism. A Chartered Financial Analyst (CFA), she is also the practice leader of Gaia Human Capital Consultants' Green Employee Benefits consulting business. Zoë, who served as a New England regional manager at the Securities and Exchange Commission, has written about ethics, green tech, and socially responsible investments. She co-founded Sustainable Responsible Investment Management (SRI); was instrumental in initiating one of the first socially responsible exchange-traded funds; and led the development of the KLD/Russell Mellon family of socially responsible indexes. Zoë earned her MBA from Northeastern University.

Jackie HeinricherJackie Heinricher ‘86

Jackie Heinricher is the founder and CEO of Booshoot, the pioneer and leader in bamboo tissue culture for agriculture and horticulture. Her company’s unique, patent-pending technologies have fueled a transformative shift in how bamboo is grown, propagated, and harvested. With the potential to now grow bamboo sustainably and rapidly on a mass-agricultural scale, Heinricher’s work is giving rise to a new American industry. Heinricher earned a Master of Science degree in fisheries from Tennessee Tech University and spent a decade in fishery science and management. She has published many peer-reviewed scientific publications and has been featured in The New York Times, Reader’s Digest, and other media. In 2009, Heinricher won Martha Stewart’s “Dreamers into Doers” award, and in 2010, she was named among Seattle Business magazine’s “Top Innovators.”


Jodene Eikenberry ‘85

Since the late 1990s, Jodene Eikenberry has worked as a user experience designer and information architect to simplify online technology for non-techies. After completing her MFA in photography at The School of the Art Institute of Chicago in 1998, she moved to Seattle and transitioned her skill set from fine artist to designer. Jodene has worked at,, Vulcan, Hornall Anderson and IDEO. Four years ago, she landed at Microsoft, where she recently helped launch Office 365.


Suggested Advanced Viewing and Reading
The story behind Solyndra's rise and fall
Solyndra Flop May Cost Taxpayers, Embarrass Obama
Economics writer Tim Harford studies complex systems — and finds a surprising link among the successful ones: they were built through trial and error. In this sparkling talk from TEDGlobal 2011, he asks us to embrace our randomness and start making better mistakes.
Explaining Innate Risk-Takers
By digging into academic studies, Scott Shane finds that our genes influence our tolerance for risk

Your regular, yearly gifts to the Evergreen Annual Fund are vital to the continued support of students and faculty. Thank you.

The goal of the Traveling Seminar Series is to bring together members of the extended Evergreen community to rekindle the joy of intellectual exploration.