Why Businesses Succeed: Designing a Sustainable Company
Revised Last Updated: 02/24/2009
Fall, Winter and Spring quarters
Faculty: Bob McIntosh business leadership
Faculty Signature Required: Spring Quarter
Major areas of study include business, marketing, human resources and planning.
Class Standing: Sophomores or above; transfer students welcome.
Accepts Winter Enrollment: This program will accept new students. Contact faculty at Academic Fair or by email.
Accepts Spring Enrollment: This program will accept new students. Faculty Signature required.
Note: This 8-credit program will meet from 9:30 a.m. to 5 p.m. on Saturdays. First class Spring Quarter will meet in Sem2 C1107.
Paul Hawken states in his book Natural Capitalism, "Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environmental and social degradation." In the fall quarter of this year-long program, we will examine and learn about the history of American business and management systems, and we will research several models in support of a sustainable "green" small business design. Green businesses are companies that unabashedly embrace the goal of enhancing life on Earth as an integral part of their business strategy. Moreover, they add value to the sustainability of the industry they function within. We will seek to lay the foundation for a paradigm shift in small business and learn how the human resource is one of the most important to small business.
In winter quarter, we will study marketing and define ecopreneurship while developing a tool box to design a sustainable "green" business. Quality small business people show exceptional leadership by their explicit commitment and the significant resources they allocate to back up their commitments. Moreover, they are the leaders that open new products and services of sustainability within their industry. One of the areas we will explore is "green" marketing and sales. We will also inspect the growth of sustainable industry using sales as a vehicle for the process.
In spring quarter, we will learn how to plan, develop, and start a sustainable "green" business that can "Save the Earth." Each student will design and construct a model for a sustainable small business showcasing leadership as a tool for change and emphasizing the value of seeking paths which embrace the goal of enhancing life. As a final project, all students will use software tools to construct a small business plan that can be presented to a lending institution or investors.
Credits: 8 per quarter
Program is preparatory for careers and future studies in business, management and leadership.
|August 26th, 2008||Added location of first class|
|November 26th, 2008||Winter quarter enrollment details added.|
|February 23rd, 2009||Spring Quarter class location added.|
|February 24th, 2009||Spring Quarter enrollment details added.|