A successful business idea is one that survives in the market.  However, not all new business ideas are good ones; many are unlikely to succeed, causing serious financial and personal impact on the entrepreneurs who took the chance.  Business planning and analysis aids in selecting those ideas with the highest likelihood of success.  Students will study evaluation techniques for determining the business feasibility of a new idea (business modeling), methods of performing a market analysis and sales estimates with special focus on spotting market trends and opportunities.  Students will learn to appreciate the business plan as an organizational and personal change agent as well as a sales document.  Students will study the details associated with starting a functional new business or organization with a seminal assignment, the writing of a business plan worthy of submission to UW Foster School’s Environmental Innovation Challenge or Business Plan Competition.