Part of the cultural reinforcement of the current system lies in mass communications. State propaganda, the corporate media, consumer advertising and other narratives don’t control how people think. They control what people think about. The challenge of future direct action is thus not to change people’s minds but rather the conditions that make thinking possible. French critic and philosopher Michel Foucault puts it thus, “The problem is not changing people’s consciousness but the political, economic, institutional regime of the production of truth.” -ibid