Purpose

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[edit] Problem

Each project needs a purpose: a reason for existing. When starting a project it is necessary to identify the aim or intended result.

Why am I starting this project? What am I going to have to show for it when I'm done?

[edit] Context

A poorly-defined purpose is vital to understanding the trajectory of a project. Also, developing a common sense of purpose among team member is crucial in establishing a positive group work environment.

(Any project that you undertake is going to begin a purpose and will probably stay with you long after you've completed it.)

[edit] Discussion

When initiating a project, we should ask ourselves questions about the purpose of our project: "Why am I doing this?" "Is what I'll have when I'm done worth all the effort I'm putting into it?" "What is the primary purpose of this project?" "What are the secondary, tertiary purposes of this project?" "Who will this project affect?" "What will be the end result of this project?"

Asking ourselves these questions (and others) in the beginning stages of a project can help in developing a strong project purpose, and can also help to identify and avoid potential pitfalls in the project's life span. There is often more than one purpose embedded in a project. Your boss may disagree, saying that the point is the bottom line and that's that. However, you as a smart employee or project manager should be aware of an underlying second purpose to any project. That purpose is to get better at doing whatever you do. Working on a project is as much about making you a better person as it is about getting the product done on time. Remember that without a well-understood purpose, many team members will have no idea how to contribute to a project, or understand what difference their contributions are making.

[edit] Solution

A project without a purpose is like a pizza with no dough. Establish a strong sense of purpose in the early stages of a project by brainstorming with team members on the aim, goals and end result of a project.

[edit] Related Patterns

Audience, Brainstorming & Ideating, Communication, Context, Creativity, Education And Training, Rationale, Reflection, Learning Community, Work Environment