The Evergreen State College

 

Innovation and Leadership in American Business

Beyond Business as Usual

 

Syllabus and Program Covenant

Fall 2006

 

This two-quarter program will deal with creativity in business – how businesses respond to new opportunities, create new goods and services and develop new processes and organizational schemes.  We will examine business practices, including such traditional topics as accounting and finance, organizational development and organizational behavior, marketing, economics, business history and ethics.  But always our focus will be on the new and particularly on the roles of leadership and entrepreneurship in dealing with and bringing about change.

 

During fall quarter, we will develop analytical frameworks, subject expertise and basic skills that we will apply in winter quarter to examination of business creativity.  We will look at how innovation is fostered and sustained in businesses and try to anticipate creative challenges that might come in the future.  Among these challenges, we will consider globalization and sustainability as topics of particular interest.

 

Students who complete the program can expect to gain a solid introduction to business and management as a possible basis for more advanced study or for jobs in the private sector, government or non-profit organizations.  They will also understand some of the emerging issues in the relationship between business and the larger society.

 

Faculty

 

 

 

 

 

 

 



           


 


Bill Bruner is an economist and has been a member of the Evergreen faculty for 25 years. He teaches economics, business, management and quantitative methods.  At Evergreen he spent more than ten years in administrative positions, serving as both Library and Budget Dean. Prior to coming to Evergreen, he worked in economic development, economic research, planning in both the public and private sectors and consulting in forest economics. When he is not teaching he enjoys photography, hiking, race walking, cooking and a new granddaughter.

 

Janet Luft Mobus, PhD, CPA, is new to Evergreen but has taught accounting for 15 years, most recently at UW Tacoma. Before joining the ranks of academe she practiced public accounting as an auditor, and was the controller and Chief Financial Officer of a small aerospace manufacturing company. In addition to traditional financial accounting, she is interested in social and environmental accounting techniques and issues. When she’s not at school she enjoys hiking, cross-country skiing, gardening (successfully growing several crops of weeds per year), and tennis (not much caring if the ball stays inside the lines or not).

 

Marge Mohoric, PhD has taught leadership and business strategy at Evergreen, Seattle University, Antioch University-Seattle, and the University of Oregon. During the 05-06 academic year she taught in Evergreen’s Master’s Degree in Public Administration program. In addition to teaching, Marge is a partner in a consulting business, providing Organizational Development and Leadership consulting to public, non-profit and for-profit organizations. Following her leadership positions in Washington State government, she was selected to design and manage a Fortune 100 company's Executive Leadership Institute created to change the corporate culture and to position the company as the best in class. A native of the Northwest Marge enjoys the great outdoors, hiking, biking and kayaking. She is an Evergreen graduate.

 

Meeting Schedule

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Learning Goals for Fall Quarter

 

1.       To gain a large view of the role of businesses in society and of how businesses operate.

2.       To grasp some fundamentals of accounting and finance, with particular emphasis on how to read and use financial statements.

3.       To understand human behavior within organizations and issues related to leadership and ethics.

4.       To gain an understanding of the economics of business decisions, encompassing introductions to both microeconomics and macroeconomics and decision models used in planning and managing firm operations.

5.       To understand how business skills are applicable to management of government, non-profit and for-profit organizations.

6.       To improve basic study and learning skills such as writing, oral expression and critical thinking.

 

Business Simulation

 

A major element in our work fall quarter involves a business simulation, Foundation. For the simulation, students will be divided into teams of four or five persons; each team will manage a company that produces electronic sensors. Teams will compete in a dynamic market, and each team will make decisions about its company’s production, marketing, research and development, financing and how to manage its human resources. The simulation will give students hands-on experience with the knowledge and skills they are developing in the classroom. Winning is not a requirement for award of credit or even for a favorable evaluation. But students will be given opportunities, individually and as teams, to demonstrate what they have learned from the simulation, win or lose. In addition to subscribing to the simulation, students will need MS Excel, version 97 or newer (available in the labs on campus) and a current version of Netscape or Explorer.

 

Program Retreat

 

Since teamwork will be required in the Foundation simulation and in the program as a whole, we will start the quarter with a program retreat on Friday evening and all day Saturday of the first week of the quarter (Sept 29, 6:00 to 9:00, and Sept. 30, 9:30 to 4:30). The purpose of the retreat is to work on skills related to group dynamics, teamwork and leadership. It is intended, also, to develop a sense of community among program participants. We will have a potluck lunch on Sept. 30.  The retreat is mandatory.  Please do not register for the program if you cannot be available on these two days.

 

Program Assignments

 

We will provide more detailed instructions on each of the assignments as the program progresses, but here is a quick summary:

 

·         Weekly writing assignments associated with seminar readings and to serve as preparation for seminar.  Five of these papers will be short (about one page) responses (referred to as Response Papers on the schedule) to the readings and are intended as preparation for seminar discussions.   These must include citations, but the documentation form may be informal.  Two of the papers will be longer, formal essays of three to five pages (Seminar Papers) that draw on at least two of the assigned seminar books in discussing innovation and leadership.   All of these papers are due in the faculty’s email inboxes by 9:00 am of the day of seminar.  The final paper (eight to ten pages) will draw on all of the quarter’s reading in analyzing what you have learned about business from your team’s experience with the simulation.  The three longer papers must have formal documentation per American Psychological Association guidelines.

 

Please remember that these are analytical papers; they are not book reports.  Since we are all reading the same books, summaries are not necessary.  Also, they are not about how you feel about the books or the authors.  We expect you to add value to the readings by helping us to understand or to extend the authors’ ideas in some way.

 

·         A series of group and individual tasks associated with the Foundation simulation. These may include, in addition to decision sets associated with playing the game, quizzes, short writing assignments, oral presentations.  They will be embedded in the simulation and will be scheduled as a part of your team’s play of the game.  Some will be team responses and some will require individual responses.

 

·         Papers, problems, cases and activities associated with the economics, organizational development and accounting/finance workshops.  Each component of the class will have its own readings, assignments and schedule of activities.

 

 

·         A final exam covering content of the program.

 

·         Other assignments at the whim of the faculty.

 

Please note that faculty would like all assignments to be submitted electronically.  We are committed to saving trees.

 

Program Book List (for Fall Quarter.)

 

NOTE:  It is important that you have the editions specified below.

 

Battelle, The Search: How Google and its Rivals Rewrote the Rules of Business and Transformed our Culture.  Nicholas Brealey Publishing Ltd, 2005.  ISBN: 1857883616 (Hardcover).

 

Fishman, The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy. Penguin, 2006.  ISBN: 9781594200762; 1594200769 (Trade Cloth).

 

Fraser and Ormiston, Understanding Financial Statements.  8th edition, Pearson Prentice Hall, 2007.  ISBN 9780131878565 (Paper Text).

 

Gitman and McDaniel, The Future of Business: The Essentials.  Thomson Southwestern, 2006. ISBN: 9780324320282; 0324320299 (Paper Text without CD).

 

Heilbroner and Thurow, Economics Explained: Everything You Need to Know about How the Economy Works and Where It's Going.  Simon and Schuster, 1998.  ISBN: 9780684846415; 0684846411 (Trade Paper).

 

Marquez, One Hundred Years of Solitude.  Harper Collins, 2006. ISBN: 9780060883287; 0060883286 (Trade Paper).

 

Powers, Gain: A Novel. Picador, 1999.  ISBN: 9780312204099 0312204094 (Trade Paper).

 

Ryan, et al, Stuff: The Secret Lives of Everyday Things.  Northwest Environment Watch, 1997.  ISBN: 9781886093041; 1886093040 (Trade Paper).

 

Senge, The Fifth Discipline: The Art and Practice of the Learning Organization.  Doubleday, 1990.  ISBN: 9780385517256; 0385517254 (Trade Paper)

 

In addition, students will subscribe to the Foundation simulation (Management Simulations, Inc.) at a cost of about $40.  Arrangements will be announced in class.

 

Credit Equivalencies

 

Credit for fall quarter will be awarded as follows (and is subject to change):

 

16 Credits Total

 4 - Economics for Business                   4 – Financial and Managerial Accounting

 4 - Organizational Development 4 – General Business

 

 

Program Covenant

 

As a learning community, faculty and students in Innovation and Leadership in American Business: Beyond Business as Usual acknowledge that community does not just "happen." It is up to us to create our own learning community and to strive to maintain community vitality. As such, we have responsibilities to ourselves and to the group. It is important that the duties and responsibilities of faculty and students are clearly understood. Those responsibilities are described here and constitute a covenant among community members.

 

Expectations of Faculty

 

The learning community can expect faculty members to:

 

1.       Attend a faculty seminar and business meeting each week ready to participate.

2.       Be prepared for lectures, workshops and other activities as scheduled by the faculty team.

3.       Help facilitate book seminars each week.

4.       Attend all program activities required of the entire group of students when not ill or absent for professional or religious reasons.

5.       Give prompt and meaningful feedback to all student assignments.

6.       Be available to students during posted office hours or by appointment.

7.       Give students feedback throughout the quarter so that written evaluations are not a surprise.

8.       Notify students by the end of the 5th week if their work‑to‑date does not meet the requirements for full credit.

9.       Write an evaluation for each assigned student.

10.   Participate in the administrative business of the program as agreed to by the faculty team.

11.   Continually work to create a community that respects differences and encourages an environment where students and faculty can learn with and from each other.

12.   Abide by Evergreen’s Social Contract.

 

Expectations of Students

 

The learning community can expect students to:

 

1.       Attend all class meetings on time and to stay for the entire class period. Any absences can lead to reduced credit.  Faculty will take roll.

2.       Prepare fully for all classes, seminars and program activities by completing the readings, reflecting on the readings and thoughtfully designing questions and comments about the readings. Students will put the same careful attention into their writing. All written work will be typed, double‑spaced and proofread before submission and will conform to the APA (American Psychological Association) handbook.

3.       Complete all written work and assignments on time.

4.       Engage fully in all classes, seminars and program activities by generating and sharing ideas and critiques as well as listening actively and encouraging others to generate and share their ideas and critiques.

5.       Consult with their seminar leader whenever they need clarification about any aspect of the program, the readings or other activities.

6.       Write self and faculty evaluations at the end of the quarter.  Evaluations of faculty may be submitted to the program secretaries.

7.       Meet with seminar leader for evaluation conference at the arranged time.

8.       Continually work to create a community that respects and encourages an environment where students and faculty can learn with and from each other.

9.       Submit original pieces of work. No plagiarism. 

10.   Abide by Evergreen’s Social Contract.

 

 

Academic Standards

By enrolling in the program, you agree to abide by the academic standards outlined below.

·         Late Work Policy - This course requires self-discipline, individual work and teamwork.  Please follow the schedule closely and attend all seminars, workshops, lectures, and team meetings.  It will be hard to achieve the program goals of working collaboratively and communicating clearly without actively attending and contributing to class. 

 

We expect all work to be submitted on time.  Late submittals communicate to us that you are not keeping up with your work.  In all but the most extenuating of circumstances, work that is submitted past its due date and time will not be read by faculty and your evaluation will state that your work was not submitted in a timely fashion.  Failure to attend all program meetings or to submit all work could result in a loss of credit.

 

·         Credit Policy - Credit is not the same thing as high quality work.  Full credit may be given when students fulfill the college-level requirements and standards of the program.  The evaluation is used to describe the quality of the student's work.  Thus, a student could actually receive credit, but also receive evaluations that reflect poor quality work.  On the flip side, a student could attend regularly but receive partial or no credit because of poor quality or missing work.

 

·         Honesty - It is required that each assignment be an original piece of work for this program (i.e., the piece has never been submitted to or has not been the basis for an assignment in another program).  Ideas or written passages that are not yours must be correctly referenced so that credit can accrue to the original sources.   In general, documentation is to be in APA format, though informal citations are acceptable in the weekly response papers during fall quarter.  The APA handbook is available in the library.

 

Any student who plagiarizes material will lose credit, be asked to leave the program, and may be required to leave the college.  Plagiarism is to pass off as one’s own the words or ideas of others.  You must submit original work in response to all assignments.  Ask your faculty members if you have any questions.  The Evergreen library and the Learning Resource Center also have information on plagiarism.

 

If any situation arises in which there is ambiguity or uncertainty about whether the work fulfills the letter or spirit of Evergreen’s Academic Standards, please bring it to our attention.  Failure to adhere to these standards will result in a loss of credit.

 

 

Housekeeping

 

1.   Conflict resolution - Although we will all strive to maintain a smooth‑running program, conflict happens and can be healthy if handled well. Resolution of disagreement between a student and a faculty member should be attempted first by the two parties involved, then with the whole faculty team. If resolution cannot be reached at this point, we will use the college's established grievance procedure. Students should strive to resolve conflict between them first, but faculty members are available to act as mediators if needed.

 

2.       Evaluations - Students will be evaluated by their seminar leaders, but contributions from the other faculty members will be solicited and welcomed.

 

3.       Expulsion from the program - A student may be asked to leave the program if his or her behavior is consistently disruptive, antagonistic and impedes the program from progressing. Any student who is asked to leave and wishes to appeal may do so by arranging to meet with the entire faculty team. The team's decision will be binding, although students always have access to the college's grievance procedures.

 

A student's registration in this program indicates his or her willingness to abide by these duties and responsibilities.