1. Purpose of your Site
1. Identify your target audience
2. Have a statement of purpose
3. Know your main objectives
4. Have a concise outline of the information your site will contain
2. Interface and Site Design
1. Create a navigation plan (button or menu bar, metaphor, provide context)
2. Design the layout for pages
1. On every page include informative title, author or institution name (including contact information), creation or revision date, one link to a local home page
2. Include the "home page" URL or link on major menu pages
3. Use a 'storyboard' to assist in design and planning (see example)
4. Make stylistic decisions (color, font, etc.)
3. Create/find illustrations and photographs
4. Research/write the content
3. Construction
1. Create each web page, fill in content and illustrations
2. Link the web pages to local and other web pages as appropriate
4. Marketing
1. List web address on business cards
2. Add to search engines
5. Maintenance
1. Update content and modify revision date
2. Respond to e-mail, etc.
3. Add new content
4. Verify links still work
6. For More Information
1. Patrick Lynch and Sarah Horton Web Style Guide Yale University, 1999
2. http://info.med.yale.edu/caim/manual

Created by: Susan Bustetter
Last modified: August 18, 1999
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