Beauty Parlor Presentaion notes and outline

Beauty Parlor Presentation- Week 6Kathleen MontesamoGaby PicacoMorganThe Visual Lexicon of the Music Video circa 2006-2007 in Three Examples I. Introduction      A. History of Music Videos            1. 1910-1950- early cinema, animation, “Soundies” jazz promotion             2. 1960- started being used as promotional material for bands                  -i.e. Hard Day’s Night, Yellow Submarine            3. 1980’s- birth of MTV      B. Video as Visual Component of Song            1. What can be captured by video that can’t be captured by music     alone?                   a. Representations of bodies through lighting, framing,      costuming, production design                   b. Reference to other objects that affiliate with song lyrics:      cars, food, expensive hotels, etc.       C. Video in conjunction with Song            - Reinforces social discourse/ widely accepted ideologies II. Clips and Observations (see attached documentation)      A. Morgan, “Wait” – Ying Yang Twins      B. Gaby Picaco, “Milkshake” – Kelis      C. Kathleen Montesamo- “Sexy Back” – Justin TimberlakeIII. Analysis       A. Repressive Hypothesis            1. “The implantation of perversions is an instrument-effect: it is     through the isolation, intensification and consolidation of         peripheral sexualities that the relations of power to sex and      pleasure branched out and multiplied, measured the body and     penetrated modes of conduct. And accompanying this      encroachment of powers, scattered sexualizes rigidified,  became stuck to an age, a place, and type of practice (48).”            2. Each video is blatantly sexual but does not provide any relief or change in power dynamics.       B. Identity of artists is double-edged sword:             1. They must be inhumanly sexual            2. Confines them to always having to project their identities as            something ideal       C. Stallybrass            1. “for all our talk of the “materialism” of modern life, attention to     material is precisely what is absent (39).”            2. Sex is the primary focus in the videos. Keys slipping into an     ignition, exploding champagne, and buns out of the oven all     function as visual metaphors.      C. Semiotics/ Teresa de Lauretis

            - “The sex-gender system… is both a socio-cultural construct and a     semiotic apparatus, a SYSTEM OF REPRESENTATION which    assigns meaning (identity, value, prestige, location in kinship,    status in the social hierarchy, etc.) to individuals within society (5).”

Justin Timberlake Video Colors sleek minimalTechnology representedGirl mostly naked, wearing pearlsMan wearing nice suitSleek backgroundsClose up shotsBody shots cut up, missing part of face or bodyShadows Bodies writhing horizontallySex scene/ physical overpowermentBreaking of things /pearlsPushing/rollingMouth coveringSlowed down images 

 

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