Fashioning the Body: Versions of the Citizen, the Self, and the Subject

This is, more than anything else, a placeholder for a longer post on the wig.

Perhaps contemporary and emerging wig technology and styles.

I am watching a little Home Shopping Network (HSN) right now. A lady named Toni Brattin is selling "Toni's Un-Wig Fancy Flip Midlength Wig." She's addressing the viewers as "Girls." I'd say something here about interpellation, but I'm in a rush.

This one is $89.95 and comes in 13 colors. My favorite color is the Light Gray (one might also describe it as "silver fox") but my favorite color name is "salt and pepper."

The revolutionary design these wigs seem to be known for is the ventilated and adjustable strappy cap to which the hair is attached. It allows you to pull your own hair through, too.

Wigs are masks for the hair/top of head (as opposed to the face).

But before I close I must tell you about the models, attired in identical thin cotton cable knit fuchsia sweaters and trim back pants and skirts. The pink's signaling an affiliation with breast cancer causes. We can have another conversation about pink as the designated color of the breast cancer awareness cause(?) movement(?). And yet another about what gets called a "cause" and what a "movement." But, as I mentioned, I'm in a rush.

Catch a Glimpse. [no pink sweaters here, unfortunately]

In closing, 6 quotes from Toni Brattin:

"This is about the power of being a woman. It starts at the top of our heads and goes all the way down to our little pedicured toes."

"Keep up with the times. Start with your head."

"The bigger your hair, the smaller your bottom looks."

"It's all about flirt."

"There's nothing wiggy about my wigs."

and...

"The most important thing is wiggle and play. Wiggle and play."