Marketing for Public Services

Description

By participating in this course, students should be able to: Can we sell brotherhood like soap?"  Yes, we can!   In Marketing for the Public Service, students will learn how to apply the basic principles of marketing for bringing about positive social change in knowledge, attitudes, and behaviors-and how do so in the most effective and resourceful ways.  The course is specifically designed for those interested in government agency outreach, community-based initiatives, and non-profit organizations.  The highlight of this intensive weekend offering is the opportunity to work with a local agricultural non-profit to gain hands-on experience with a real marketing case.   So, come prepared, roll up your sleeves, and dig in!

• Know the basic principles of marketing.
• Identify and define marketing terminology.
• Understand the marketing function of governmental and non-profit agencies in public outreach campaigns.
• Apply appropriate marketing solutions to contemporary social problems.
• Develop skills in critical analysis and planning.