Games Marketers Play
Summer quarter
Faculty: David Shaw international business, economics
Fields of Study: business and management
Summer: CRN (Credit) Level 40174 (8) Full Session
Credits: 8(Su)
Class Standing: Freshmen - Senior
Offered During: Evening
Prerequisites: Familiarity with spreadsheet analysis (e.g., MS Excel) helpful; previous studies of accounting, economics, and statistics also useful but not required.
Description
This full-session program will examine the art and science of marketing, as reflected in the theories, models, and techniques employed in the discipline today. In the first session, we will cover the basic concepts and theories of marketing, including the analytical tools used by professionals in the field. In the second session, the focus shifts to marketing as a contemporary, real-world practice, including segmentation, targeting, and differentiation strategies with an overview of topics related to product, distribution, communications, and pricing issues. While the program can be taken safely as an introductory course, the readings and assignments will be comparable to a second year marketing management course.Maximum Enrollment: 25
Advertised Schedule: 5:30-9:30p Tue/Thu
Required Fees: $50 for a computer simulation
Preparatory for studies or careers in: marketing, business, nonprofits
Campus Location: Olympia
Online Learning: Enhanced Online Learning
Books: www.tescbookstore.com
Program Revisions
| Date | Revision |
|---|---|
| May 13th, 2011 | Required fee added for computer simulation. |