2010-11 Catalog

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Offering Description

Games Marketers Play

Summer quarter

Faculty: David Shaw international business, economics

Fields of Study: business and management

Summer: CRN (Credit) Level 40174 (8) Full Session  

Credits: 8(Su)

Class Standing: Freshmen - Senior

Offered During: Evening

Prerequisites: Familiarity with spreadsheet analysis (e.g., MS Excel) helpful; previous studies of accounting, economics, and statistics also useful but not required.


This full-session program will examine the art and science of marketing, as reflected in the theories, models, and techniques employed in the discipline today. In the first session, we will cover the basic concepts and theories of marketing, including the analytical tools used by professionals in the field. In the second session, the focus shifts to marketing as a contemporary, real-world practice, including segmentation, targeting, and differentiation strategies with an overview of topics related to product, distribution, communications, and pricing issues. While the program can be taken safely as an introductory course, the readings and assignments will be comparable to a second year marketing management course.

Maximum Enrollment: 25

Advertised Schedule: 5:30-9:30p Tue/Thu

Required Fees: $50 for a computer simulation

Preparatory for studies or careers in: marketing, business, nonprofits

Campus Location: Olympia

Online Learning: Enhanced Online Learning

Books: www.tescbookstore.com

Program Revisions

Date Revision
May 13th, 2011 Required fee added for computer simulation.