2010-11 Catalog

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Offering Description

Games Marketers Play

Winter quarter

Faculty: David Shaw international business, economics

Fields of Study: business and management, communications and economics

Winter: CRN (Credit) Level 20352 (16) So - Sr; 20353 (12) So - Sr; 20354 (1-16) So - Sr  

Credits: 12, 16(W)

Class Standing: Sophomore - Senior

Offered During: Day


This quarter-long program will examine the art and science of marketing, as reflected in the theories, models and techniques employed in the marketing discipline today. While this program builds on concepts and perspectives explored in the fall program Marketing and (Anti-)Consumerism, it can safely be taken as an independent program, especially by more advanced or experienced students.

The focus of this program is on marketing as a contemporary, real-world practice, including the analytical tools and techniques used by professionals in the field. The primary theme will be segmentation, targeting and differentiation strategies for organizations, for-profit or non-profit, with an overview of topics related to product, distribution, communications and pricing issues.

Students will participate in a complex interactive team-based simulation which will also serve as an experiential laboratory for students to apply their concepts and tactics to a simulated marketplace under competitive conditions. Students will also learn how to prepare and update their written marketing plans for the product or service they are marketing in the simulated environment.

Maximum Enrollment: 25

May be offered again in: 2013-14

Preparatory for studies or careers in: business, marketing, management, psychology, economics and consumer studies.

Campus Location: Olympia

Online Learning: Enhanced Online Learning

Books: www.tescbookstore.com

Program Revisions

Date Revision
November 3rd, 2010 This program is now offered to Sophomores through Seniors.