Fall 2002

Barnum, Phineas T. The Life of P.T. Barnum, Written by Himself

Cook, Guy. The Discourse of Advertising (2^nd Edition)

Gladwell, Malcolm.The Tipping Point

Lakoff, Robin. Talking Power

Jamieson, Kathleen. Everything You Think You Know About Politics and Why you're Wrong

Jowett, Garth, and Victoria O'Donnell.Propaganda and Persuasion (3rd Edition)

McChesney, Robert. Rich Media, Poor Democracy

McGinniss, Joe. The Selling of the President

Machiavelli, N. The Prince

Matalin, Mary, and James Carville. All's Fair: Love, War, and Running for President

Selections from Newman, Bruce. The Marketing of the President

Other brief, topical articles as assigned

Case studies from Harvard University's Kennedy School of Government:

Helms-Hunt Senate Race (A) (B) (C) (D)

Jesse Helms v. Harvey Gantt

John Marttila and Campaign Management

An Openly Gay Man in Politics: The Story of Michael Duffy

Against All Odds: The Campaign in Congress for Japanese American Redress

Privacy and Publicity: The Senate Confirmation of Justice Clarence Thomas

A distinguished national daily newspaper (Internet edition is acceptable)

Winter 2003

Cook, Guy. The Discourse of Advertising, 2 ed.

Ellul, Jacques. Propaganda

Ewen, S. P.R! A Social History of Spin

Klein, N. No Logo

Manring, M.M. Slave in a Box

Orwell, G. 1984

Stauber, J. and Rampton, S. Toxic Sludge is Good for You

Twitchell, J. Adcult U.S.A.

Harvard Business School Case Studies:

Ad Council's AIDS Campaign (A)

Digital Angel

Erox Corp: Leverage Marketing

Exxon Corporation: Trouble At Valdez

Nike, Inc.

Pokemon: Gotta Catch 'Em All

A distinguished National Newspaper (Internet Edition is acceptable)