Here's what I think people...about this so called white cube, haha
So…
A gallery gives art the chance to be free and take on a life of it’s own? This is done by creating a sterile environment with white walls where all outside life is blocked out (windows, doors, etc.). But by doing this are we not creating a frame for the gallery itself?
I found it ironic that a gallery was more than once compared to a church. The art in a gallery is given a chance to take on its own life, but is this the same for things in a church? Are we living our own life by entering a church? That’s just a little food for thought people.
A picture could be changed dramatically by the way it is framed but this could be for better or for worse. When a picture is framed it centers the focus on what is inside the frame and the outside is blocked out. If frames did not exist there would be no individuality and intention by creator would be destroyed. Also, identification of framing is becoming harder and harder due to installation art. What is a frame? Anyone? Placement also has a huge relationship to perception. The pictures that are bigger invite a larger audience because the viewers have to step back further to see them. But the smaller art need not worry “because they do not have to laterally become larger but become deeper.” (pg. 20).
As for the writing itself? I thought it was elitist and a dull read. I mean, isn’t the ideology of anything open to interpretation? And here this book is saying that it is THE ideology of the white cube? I smell bullshit…Am I alone here or am I just a complete idiot? Wait…neither of those two work in my favor…damn.
David Shannon
