Annotated Bibliography

Ready Camera One: We’re Live – Annotated Bibliography

The Creative Revolution: Advertising in the 1960s and Beyond

Kate McNamara / 05.09.2011

“Ad Age Advertising Century: People: William Bernbach.” Advertising Agency & Marketing Industry News – Advertising Age. Web. 05 May 2011.

This article was useful in getting to know what the most significant accomplishments of Bill Bernbach were. I reference this source in regard to his innovative strategy as it pertains to television advertising in the 1960s.

Barnouw, Erik. “Prime.” Tube of Plenty: The Evolution of American Television. 2nd ed. London: Oxford UP, 1990. Print.

This book was an important resource throughout my research on this topic. Having read it earlier in the quarter, I was able to delve into this topic with a good understanding of television history and, more specifically, the history of commercials on television. I reference this book regarding Sylvester L. Weaver and his revolutionary idea, the “magazine concept,” as an approach to television advertising.

Chabotte, Steven. “A Brief History of Television Advertising.” Ezine Articles. 23 Jan. 2007. Web. 1 May 2011.

This article gave me a broad understanding of television advertising and how it grew from its start to the present. I reference this particular source in regard to the very beginning of advertising broadcast: radio.

Clarke, Judi. “Television of the 1960s: Nostalgic Family Values.” AAA Information and Entertainment. Web. 3 May 2011.

This article discussed the state of television in the 1960s, as the title suggests. I used this article to gain a better understanding of what television was like during this time period, as I am focusing most of my attention on advertising at the time. This helped to put my focus on 1960s ad agencies and commercials into context.

Cloninger, Sally. “Stereotypes: Why, What, How?” Ready Camera One: We’re Live. The Evergreen State College, Olympia. 14 Apr. 2011. Lecture.

This lecture in particular sparked my interest in early television advertising. I referenced my notes from class while researching and found some useful information which I paraphrase on the second page of this paper.

Ewen, Stuart. “Leo Burnett – Sultan of Sell.” Time Magazine. New York. Web. 7 Dec. 1998.

This was an excellent source of Leo Burnett’s various achievements chosen specifically to glorify him in Time Magazine. This gave me a pretty good idea of what kind of person he was and how highly regarded truly is for all of his accomplishments in revolutionizing television commercials and advertising in general.

Frank, Thomas. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago: University of Chicago, 1997. Print.

This was an incredible book for this research paper. In class, we were told not to look for anything too close to what we were studying because it probably didn’t exist, so I didn’t, but this was pretty damn close. This source helped me to better understand the origins of the creative revolution of advertising as it pertains to 1960s counterculture.

Goodwin, Sue. “1950-1959.” American Cultural History. Lone Star College-

Kingwood Library, 1999. Web. 7 Feb. 2011.

Sue Goodwin’s American Cultural History included a variety of information about the history, pop culture, and general state of American people between the years 1950 and 1959. This source was useful in getting an idea of what life was like in the 1950s, so that I could put television advertisements of this period into context.

Lawrence, Mary Wells. A Big Life In Advertising. New York: Touchstone, 2003. Print.

This book is a personal narrative of a woman, Mary Lawrence Wells, who, at one point, worked for the great Bill Bernbach. This book did not end up being incredibly useful for this paper, but it was interesting, and I reference it here to give some examples of his most famous work.

“The Legacy.” Bulova. 2011. Web. 08 May 2011.

This source is the Bulova watch company’s official website. It includes a thorough history of the company’s creation in 1875 and everything pertinent since. I used this site as an official source of the first commercial ever broadcast on television.

McMahan, Harry Wayne. The Television Commercial. [S.l.]: General Llc, 2010. Print.

I found the quotation I used on page 215 in TV By Design, by Lynn Spigel, but chose to cite it directly in order to be more precise.

Spigel, Lynn. TV By Design: Modern Art and the Rise of Network Television. Chicago, Ill: University of Chicago, 2008. Print.

This book essentially gave me the idea for this paper. Chapter 6: One-Minute Movies touches briefly on how 1960s counterculture affects television advertising in a big way and it sparked some interest, so I took the bait and went with it.

“Television Commercials (1950s-1960s) : Various : Free Download & Streaming : Internet Archive.”Internet Archive: Digital Library of Free Books, Movies, Music & Wayback Machine. Web. 09 May 2011.

Although I did not reference this source in my paper, I did do a great deal of research on this website as it includes a number of commercials from the time period that I decided to study. I may not have used it, but I gained a better understanding of television advertising of the time having seen it myself.

“Volkswagen “Think Small!” Ads « Thinkingouttabox.” Thinkingouttabox. 21 Oct. 2009. Web. 1 May 2011.

This article was so important in helping me understand what was so revolutionary about the “Think Small” Volkswagen ad in particular, as well as 1960s advertising as a whole.

Willens, Doris. Nobody’s Perfect: Bill Bernbach and The Golden Age of Advertising. [S.l.]: CreateSpace, 2009. Print.

This source was very useful in getting to know Bill Bernbach as a figure in the advertising world. The product description on Amazon states that it is: “the inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations director of DDB.” When I first began researching this topic and found Bill Bernbach to be instrumental in the creative revolution, I simply had to buy this book and give it a read. I got most of my information about him and his company from here.

“1950s Classic TV Shows.” Classic TV Database. Web. 08 May 2011.

The Classic TV Database includes the most popular television shows of each decade and was instrumental in determining what the most popular shows in the 1950s were.

“1960′s Decade Overview.” American Hit Network. Web. 3 May 2011. 

The American Hit Network includes short articles about music during certain decades, and in an introduction, sums up that period of time. I found this summary quite poignant and appropriate and reference it on page three.