Audience
From apse
Problem
- Finding interested people to show or present your project deliverables.
- Keeping the audience that you have interested.
Context
- Art based projects and community based projects have different audience parameters. Projects that are based in both art and community issues will blend these parameters
- Artists build audience over time starting with themselves, their art circle, and/or community
- Community based projects start with a target audience, or are formed because of the needs of a targetted audience and sample that audience for the duration of the project
- Web based projects can have a global audience
- Localization or translation-based services can be important
Discussion
Finding an audience for one's work can be difficult. It is necessary to pinpoint the appropriate media and promotional tactics to reach one's intended audience. It is important to think deliberately about who constitutes one's audience
Solution Find an audience by advertising. Keep your existing audience by creating new and unique products or products that work better than any other available products.
Another possible solution: find ways of connecting with people who otherwise might not have come into contact with your project through community outreach.
Related Patterns: Challenges, Audience Communication, Context, Focus
