Readings
Required Readings (Winter quarter):
Komisar, Randy. 2001. The Monk and the Riddle: The Art of Creating a Life While Making a Living. Publisher: Harvard Business School Press. ISBN-10: 1578516447 ISBN-13: 978-1578516445
Ziegler, Mel, Ziegler, Patricia and Rosenzweig, Bill. 1994. The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders. ISBN 9780385420570. (Please obtain your own copy of this book as early as possible; the bookstore tells us they will be unable to obtain any copies of this book. Note that new copies are available at the Republic of Tea website, but used copies are available online at lower prices.)
Goldratt, Eliyahu M. and Cox, Jeff. 2004. The Goal: A Process of Ongoing Improvement. North River Press; 3/E. ISBN-10: 0884271781 ISBN-13: 978-0884271789
Taylor, William C. and Polly G. Labarre. 2008. Mavericks at Work: Why the Most Original Minds in Business Win. Harper. ISBN-10: 0060779624. ISBN-13: 978-0060779627
Speth, James Gustave. 2008. The Bridge at the Edge of the World: Capitalism, the Environment and Crossing from Crisis to Sustainability. Yale University Press. ISBN-10: 0300151152 ISBN-13: 978-0300151152
Collins, Jim, and Jerry I Porras. 2002. Built to Last: Successful Habits of Visionary Companies. Collins Business. ISBN-10: 0060516402 ISBN-13: 978-0060516406
Gerber, Michael E. 1995. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. HarperCollins. ISBN-10: 0887307280 ISBN-13: 978-0887307287
Required Texts: (Winter Quarter)
Abrams, Rhonda. 2003. The Successful Business Plan: Secrets and Strategies, 4th Edition. The Planning Shop. ISBN-10: 0966963563 ISBN-13: 978-0966963564.
Frank, Robert H., and Ben S. Bernanke. 2009. Principles of Micro Economics, 4/E. McGraw-Hill. ISBN-13 9780073362663.
Kotler, Philip and Kevin Keller. 2008. Marketing Management, 13/E. Prentice-Hall. ISBN-10: 0136009980 ISBN-13: 978-0136009986
Required Readings (Fall quarter):
Szaky, Tom. 2009. Revolution in a Bottle: How TerraCycle Is Redefining Green Business. Portfolio Trade. ISBN-10: 1591842506. ISBN-13: 978-1591842507.
Shane, Scott. 2008. The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. Yale University Press. ISBN-10: 0300113315 ISBN-13: 978-0300113310
Brodsky, Norm and Burlingham, Bo. 2008. The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up. Portfolio Hardcover. ISBN-10: 1591842212 ISBN-13: 978-1591842212
Stanley, Thomas J. and William D. Danko. 1998. The Millionaire Next Door. Pocket. ISBN-10: 0671015206. ISBN-13: 978-0671015206
Humes, Edward. 2009. Eco-Barons: the Dreamers, Schemers and Millionaires Who Are Saving Our Planet. Ecco. ISBN-10: 006135029X ISBN-13: 978-0061350290
Ramakrishnan, Umesh. 2008. There’s No Elevator to the Top: A Leading Headhunter Shares. Portfolio Hardcover. ISBN-10: 1591842255 ISBN-13: 978-1591842255
Required Texts (Fall quarter):
Abrams, Rhonda. 2004. What Business Should I Start: 7 Steps to Discovering the Ideal Business for You. The Planning Shop. ISBN-10: 096696358X ISBN-13: 978-0966963588
Abrams, Rhonda. 2003. The Successful Business Plan: Secrets and Strategies, 4th Edition. The Planning Shop. ISBN-10: 0966963563 ISBN-13: 978-0966963564.
Frank, Robert H., and Ben S. Bernanke. 2009. Principles of Micro Economics, 4/E. McGraw-Hill. ISBN-13 9780073362663.
Required Texts: (may be used in Fall quarter; will definitely be used in Winter Quarter)
Kotler, Philip and Kevin Keller. 2008. Marketing Management, 13/E. Prentice-Hall. · ISBN-10: 0136009980 ISBN-13: 978-0136009986
Versions of the 12/E (Kotler and Keller) and 11/E (Kotler) can also be found used and cheap on the Internet. However, content will differ somewhat and may not reflect the most recent concepts or examples; they also may not provide the same problems or examples as the latest edition. Reading assignments attempted using these two older editions could prove problematic for many users. Consider whether or not you can afford to “bite the bullet” and just buy the latest edition, but we will assign readings and problems using the latest edition of the text .