Visuals
Let me please your eyes after all that reading.
An original black and white RCA television set
But NBC had/wanted to make more money so they came out with…
Look at the wonderful color scale!
In order to sell more of these expensive beauties they needed to find a way to captivate a much larger audience; so they sent their very own President to do so!
Sylvester "Pat" Weaver
Pat Weaver was the president of NBC from 1953-1955 and is also known as the father of television programming.
Weaver experimented with time trials for certain programs to gather whether what shows excelled during certain time slots.
One of Weavers first attempts program the 8-10 pm time slot was Broadway Open House
Family bonding brought to you by TV!
After indicating who’s there main audience (house wives), networks & sponsors spent millions to advertise cleaning and kitchen appliances
Old rag and bucket no longer doing the trick?
With the help radio and newspapers, magazines helped shape the “American Dream” what typical Americans lifestyles should be.
A good source on how to live your life like everyone else!
After finding the housewife market, onto the children’s market
Why pay a baby sitter when you have a TV!
Television was earlier marketed a way to bond with the family and prevent juveniles from being delinquents.
First attempt for the 8pm-10 pm evening slot was Broad Way Open House. Only lasted one season due to poor relations on set.
This could be to your child if they watch "too" much TV!
An ad in Better Homes and Garden warning parents that kids who watch too much TV start to loose there sense of hygiene and physical well being. (photo is an exaggeration )
Parents and communties alike feared that some childrens programming was too violent for their innocent offspring to digest.
Clip of Lone Ranger
This show was thought to be immoral and corruptive to young developing minds as well as this fine piece of fiction….
America's Greatest superhero!
may ” turn children into violent sexually “perverse” adults.” B.S!
brought to you by Righteous Nun!
Does not approve childrens entertainment. Educational only!
This was the fear for many parents
this could be your offspring!
wholesome or not wholesome. Your decision.
for our generation, they were a few who believed differently
Jacqueline Rose argued that in-relation of children shows such as Peter Pan that,
“The image of pre-sexual childhood innocence has less to do with how children actually experience their youth than it does with how adults choose to conceptualize that experience.”
Even after all that hoop and holler, networks dicovered what Americans were really watching by using the Nielsen rating
what was popular/available in the 1970's
