UNDERLYING ASSUMPTIONS OF RESEARCH
 
 
 
QUALITATIVE QUANTITATIVE
  • ANSWERS WHAT?
  • ANSWERS HOW MUCH?
  • HYPOTHESIS DEVELOPMENT
  • HYPOTHESIS TESTING
  • INDUCTIVE REASONING
  • DEDUCTIVE REASONING
  • DEVELOPS GROUNDED THEORY
  • PROVES--LOGICO DEDUCTIVE THEORY
  • DATA COLLECTED IN NATURAL SETTINGS
  • DATA COLLECTED IN CONTROLLED ENVIRONMENT (LAB)
  • FOCUS ON PROCESS
  • FOCUS ON PRODUCT
  • KNOWLEDGE VIEWED AS HAVING NO ABSOLUTES, DYNAMIC, HUMAN INVENTION
  • KNOWLEDGE IS VIEWED AS ABSOLUTE, FIXED, THERE TO BE DISCOVERED

 
 
 

3 questions to frameIresearch is/notI quantitativeIqualitativeIabstractingIknowledge claimsI asumptions

sources of internal validityI criteria for critiqueI