The image of a "shark-tank feeding frenzy" is so perfectly illustrates our cultural obsession with "happiness." The vast majority of Americans--and probably just people in general--see happiness as just positive emotion. As a culture, we've totally lost sight of our need to be challenged, to grow emotionally, and to be selfless. For the most part, we believe that if we get all of our immediate needs and desires fulfilled and ignore our negative emotions, that it will make us happy. But, in reality, it's a much more involved process than that. Even after learning all this stuff and reading the books and knowing what to do to increase life satisfaction, it can still be tempting to try and take the easy way out.