Assignments
Games Marketers Play, Assignments
(revised Friday, January 7, 2011)
Seminar, Week Two – Tuesday, January 11
Dickson, Peter R. (1992) “Toward a General Theory of Competitive Rationality”, Journal of Marketing, 56 (January), pp. 69-83. (Available for download on our Moodle program website).
Cialdini, Robert B. (2006) Influence: The Psychology of Persuasion, Revised Edition. Harper. (Introduction and first three chapters, up to page 113)
Simulation, Week Two – Tuesday, January 11
Skim Kotler and Keller, Chapters 5, 20; Value, Satisfaction, Loyalty; New Market Offerings
Research Workshop, Week Two – Tuesday, January 12
Skim if you like, but look over the list of references for research ideas:
Yadav, Manjit S. (2010) “The Decline of Conceptual Articles and Implications for Knowledge Development”, Journal of Marketing, 74 (January), pp. 1-19.
Lecture/Workshop, Week Two – Thursday, January 13
Kotler and Keller, Chapter 8, Identifying Segments and Targets.
Hackley Chapter 2, Marketing Studies.
Seminar, Week Three – Tuesday, January 18
Hackley Chapter 3, Managerial Ideology.
Cialdini, Robert B. (2006) Influence: The Psychology of Persuasion, Revised Edition. Harper. (Chapters 4-7 plus Epilogue, pp. 114-end.)
Simulation, Week Three – Tuesday, January 18
Skim Kotler and Keller, Chapters 14, 15, 17; Pricing; Integrated Marketing; Integrated Marketing Communications
Lecture/Workshop, Week Three – Thursday, January 20
(NOTE: Today only, we meet all day in LIB4300)
Kotler and Keller, Chapter 10, Crafting Brand Positioning.
(If time allows, Kotler and Keller, Chapter 9, Creating Brand Equity.)
Workshop – Bring four (4) copies of your first integrative essay draft to share.
Seminar, Week Four – Tuesday, January 25
Hackley Chapter 4, Marketing Mix.
Rapaille, Clotaire. (2007) The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. Broadway
Lecture/Workshop, Week Four – Thursday, January 27
Deadline – First integrative essay due online.
Kotler and Keller, Chapter 12, Setting Product Strategy.
(If time allows, Kotler and Keller, Chapter 21, Tapping into Global Markets.)
Seminar, Week Five – Tuesday, February 1
Hackley Chapter 5, Strategy Discourse.
Rao, Hayagreeva. (2008) Market Rebels: How Activists Make or Break Radical Innovations. Princeton University Press
Lecture/Workshop, Week Five – Thursday, February 3
Kotler and Keller, Chapter 11, Dealing with Competition.
(If time allows, Kotler and Keller, Chapter 20, 14, Introducing New Market Offerings, Pricing)
Seminar, Week Six – Tuesday, February 8
Hackley Chapter 6, Research, Theory and Resistance.
Sernovitz, Andy. (2009) Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition. Kaplan
Lecture/Workshop, Week Six – Thursday, February 10
Kotler and Keller, Chapter 17, Integrated Marketing Communications.
(If time allows, Kotler and Keller, Chapters 18, 19; Mass and Personal Communications)
Workshop – Bring four (4) copies of your first integrative essay draft to share.
Seminar, Week Seven – Tuesday, February 15
Hackley Chapter 7, The ‘Real World’ of Marketing as Literary Construction.
Rogers, Everett M. (2003) Diffusion of Innovations, 5th Edition. Free Press. Chapters 1-6, pp. 1-266. (To shorten the reading, skim Chapter 2.)
Lecture/Workshop, Week Seven – Thursday, February 17
Kotler and Keller, Chapter 15, Designing and Managing Integrated Marketing.
(If time allows, Kotler and Keller, Chapters 13, 16; Services; Retail, Wholesale and Logistics)
Deadline – Second integrative essay due online.
Seminar, Week Eight – Tuesday, February 22
Hackley Chapter 8, Consumer Rationality, Critical Theory and Ethics.
Rogers, Everett M. (2003) Diffusion of Innovations, 5th Edition. Free Press. Chapters 7-11, pp. 267-471
Simulation, Week Eight – Tuesday, February 22
If time allows, skim Boulding, William et al. (1994) “Understanding Managers’ Strategic Decision Making Process”, Marketing Letters, Vol. 5, No. 4, pp. 413-426.
Lecture/Workshop, Week Eight – Thursday, February 24
Kotler and Keller, Chapter 22, Managing the Holistic Marketing Organization.
Workshop – Bring four (4) copies of your third integrative essay draft to share.
Seminar, Week Nine – Tuesday, March 1
(Optional) Lindstrom, Martin. (2010) Brand Sense: Sensory Secrets Behind the Stuff We Buy. Free Press.
Simulation, Week Nine – Tuesday, March 1
Last round of simulation decisions due; debriefing and informal simulation presentations next week
Presentations, Week Nine – Wednesday, March 2
16 credit hour students only (others welcome to attend)
Presentations, Week Nine – Thursday, March 3
Group project presentations
Deadline – Third integrative essay due online.
Research Workshop, Week Nine
Deadline – 10 page research paper with 10 different references due Friday, March 4.
Presentations, Week Ten – Tuesday, March 8
Individual and group presentations, 10am-12noon only
Simulation Debriefing, Week Ten – Tuesday, March 8
If time allows, skim Slotegraaf, Rebecca J. and Peter R. Dickson. (2004) “The Paradox of a Marketing Planning Capability”, Journal of the Academy of Marketing Science, Vol. 32, No. 4, pp. 371-385.
Presentations, Week Ten – Wednesday, March 9
Individual presentations, 16 credit hour students only (others welcome to attend)
Presentations, Week Ten – Thursday, March 10
Group presentations, morning and afternoon
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Evaluation Week – Monday, March 14 – Friday March 18
Meet in David Shaw’s office, Sem2 D4102, by appointment.
Bring your self-evaluation, faculty evaluation and peer evaluations (if any, for group work)
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Marketing and (Anti-) Consumerism, Assignments
(revised Wednesday, October 20)
Seminar, Week Two – Tuesday, October 5
Klein, Naomi, (2009) No Logo, 10th Anniversary Edition, No Logo at 10, Introduction and Chapters 1-8, beginning to p. 194.
Lecture/Workshop, Week Two – Thursday, October 7
Finish Kotler and Keller, Chapter 1, Defining Marketing.
Start Kotler and Keller, Chapter 5, Value, Satisfaction and Loyalty.
Start Hackley Chapter 1, Marketing Studies.
Seminar, Week Three – Tuesday, October 12
Klein, Naomi, (2009) No Logo, 10th Anniversary Edition, Chapters 9-18 plus Conclusion and Afterword, pp. 195-458.
Lecture/Workshop, Week Three – Thursday, October 14
Workshop – Read and discuss Article 3.1 .
Workshop – Bring six (6) copies of your first integrative essay draft to share.
Start Kotler and Keller, Chapter 6, Consumer Markets.
Start Hackley Chapter 2, Origins and Institutions.
Seminar, Week Four – Tuesday, October 19
Walker, Rob. (2010) Buying In: What We Buy and Who We Are
Lecture/Workshop, Week Four – Thursday, October 21
Workshop – Will read and discuss Articles 4.1 through 4.4.
Deadline – First integrative essay due online.
Start Kotler and Keller, Chapter 4, Market Research and Forecasting Demand.
Start Hackley Chapter 3, Managerial Ideology.
Seminar, Week Five – Tuesday, October 26
Schor, Juliet B. (2010) Born to Buy: The Commercialized Child and the New Consumer Culture
Lecture/Workshop, Week Five – Thursday, October 28
Start Kotler and Keller, Chapter 7, Business Markets.
Start Hackley Chapter 4, Marketing Mix.
Seminar, Week Six – Tuesday, November 2
Frank, Robert. (2008) Richistan: a Journey Through the American Wealth Boom and the Lives of the New Rich
Lecture/Workshop, Week Six – Thursday, November 4
Workshop – Bring six (6) copies of your second integrative essay draft to share.
Start Kotler and Keller, Chapters 2, 3, Marketing Plans, Environmental Scanning.
Start Hackley Chapter 5, Strategy Discourse.
Seminar, Week Seven – Tuesday, November 9
Schwarz, Barry. (2005) The Paradox of Choice: Why More Is Less
Seminar – Read Articles 7.1 and 7.2
Lecture/Workshop, Week Seven – Thursday, November 11
Deadline – Second integrative essay due online.
No class – Veteran’s Day
Seminar, Week Eight – Tuesday, November 16
Conley, Lucas. (2009) Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion. (Discuss in your third essay, if possible)
Lecture/Workshop, Week Eight – Thursday, November 18
Workshop – Bring six (6) copies of your third integrative essay draft to share.
Start Kotler and Keller, Chapter 8, Segmenting and Targeting.
Workshop – Read Articles 8.1, 8.2 and, if time allows, 8.3
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Thanksgiving Break – Monday, November 22 – Friday November 26
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Seminar, Week Nine – Tuesday, November 30
Kasser, Tim. (2003) The High Price of Materialism.
Presentations, Week Nine – Wednesday, December 1
12 credit hour students only (others welcome to attend)
Presentations, Week Nine – Thursday, December 2
Deadline – Third integrative essay due online.
Presentations, Week Ten – Tuesday, December 7
10am-12noon only
Presentations, Week Ten – Wednesday, December 8
12 credit hour students only (others welcome to attend)
Presentations, Week Ten – Thursday, December 9
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Evaluation Week – Monday, December 13 – Friday December 17
Meet in David Shaw’s office, Sem2 D4102, by appointment.
Bring your self evalution, faculty evaluation and peer evaluations (if any, for group work)
