Marketing and (Anti-)Consumerism / Games Marketers Play

Games Marketers Play, Winter 2011

Readings (Seminar, Tuesdays)

Dickson, Peter R. (1992) “Toward a General Theory of Competitive Rationality”, Journal of Marketing, 56 (January), pp. 69-83. (Available for download on our Moodle program website).

#Cialdini, Robert B. (2006) Influence: The Psychology of Persuasion, Revised Edition. Harper, 336 pages. ISBN 978-0061241895.

Rapaille, Clotaire. (2007) The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. Broadway, 304 pages. ISBN 978-0767920575.

Rao, Hayagreeva. (2008) Market Rebels: How Activists Make or Break Radical Innovations. Princeton University Press, 222 pages. ISBN 978-0691134567.

Sernovitz, Andy. (2009) Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition. Kaplan, 232 pages. ISBN 978-1427798619.

#Rogers, Everett M. (2003) Diffusion of Innovations, 5^th Edition. Free Press, 512 pages. ISBN 978-0743222099.

Lindstrom, Martin. (2010) Brand Sense: Sensory Secrets Behind the Stuff We Buy. Free Press, 175 pages. ISBN 978-1439172018.

# To be read over two weeks

Texts:

Hackley, Chris. (2009) Marketing: a Critical Introduction. Sage, 192 pages. ISBN 978-1412911498.

(Choose one of the following two books)

Kotler, Philip and Kevin Lane Keller. (2008) Marketing Management, 13/E. Prentice-Hall, 816 pages. ISBN 978-0136009986; or

Kotler, Philip and Kevin Lane Keller. (2006) Marketing Management, 12/E. Prentice-Hall, 816 pages. ISBN 978-0131457577.

Recommended for additional research/reading/add-on ILCs; not assigned for this program.

*Kotkin, Joel. (2010) The Next Hundred Million: America in 2050. Penguin, 320 pages. ISBN 978-1594202445.

*Silverstein, Michael J and Neil Fiske. (2008) Trading Up: Why Consumers Want New Luxury Goods, and How Companies Create Them, Revised and Updated Edition. Portfolio, 320 pages. ISBN 978-1591840701.

*Yarrow, Kit. (2009) Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. Jossey-Bass, 272 pages. ISBN 978-0470400913.

*Jantsch, John. (2010) The Referral Engine: Teaching Your Business to Market Itself. Penguin, 244 pages. ISBN 978-1591843115.

*Sterne, Jim. (2010) Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Wiley, 240 pages. ISBN 978-0470583784.

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Marketing and (Anti-) Consumerism, Fall 2010

Readings (Seminar, Tuesdays)

Klein, Naomi. (2009) No Logo: 10th Anniversary Edition. Picador, 544 pages. ISBN 978-0312429270.

Walker, Rob. (2010) Buying In: What We Buy and Who We Are. Random House, 320 pages. ISBN 978-0812974096.

Schor, Juliet B. (2010) Born to Buy: The Commercialized Child and the New Consumer Culture. Scribner, 304 pages. ISBN 978-0684870564.

Frank, Robert. (2008) Richistan: a Journey Through the American Wealth Boom and the Lives of the New Rich. New Rivers Press, 304 pages. ISBN 978-0307341457.

Schwarz, Barry. (2005) The Paradox of Choice: Why More Is Less. Harper Perennial, 304 pages. ISBN 978-0060005696.

Conley, Lucas. (2009) OBD, Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion. PublicAffairs, 240 pages. ISBN 978-1586487041.

Kasser, Tim. (2003) The High Price of Materialism. MIT Press, 165 pages. ISBN 978-0262611978.

Readings (Lecture/Workshop, Thursdays)

Hackley, Chris. (2009) Marketing: a Critical Introduction. Sage, 192 pages. ISBN 978-1412911498.

Choose one of the following two books:

Kotler, Philip and Kevin Lane Keller. (2008) Marketing Management, 13/E. Prentice-Hall, 816 pages. ISBN 978-0136009986; or

Kotler, Philip and Kevin Lane Keller. (2006) Marketing Management, 12/E. Prentice-Hall, 816 pages. ISBN 978-0131457577.

Research Workshop (Recommended books recently published)

*Eisenberg, Lee. (2010) Shoptimism: Why the American Shopper Will Keep On Buying No Matter What. Free Press, 334 pages. ISBN 978-0743296250.

*Iyengar, Sheena. (2010) The Art of Choosing. Twelve, 352 pages. ISBN 978-0446504102.

*Kotkin, Joel. (2010) The Next Hundred Million: America in 2050. Penguin, 320 pages. ISBN 978-1594202445.

*Shermer, Michael. (2009) The Mind of the Market: How Biology and Psychology Shape Our Economic Lives. Holt, 336 pages. ISBN 978-0805089165.

*Silverstein, Michael J and Neil Fiske. (2008) Trading Up: Why Consumers Want New Luxury Goods, and How Companies Create Them, Revised and Updated Edition. Portfolio, 320 pages. ISBN 978-1591840701.

*Yarrow, Kit. (2009) Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. Jossey-Bass, 272 pages. ISBN 978-0470400913.

Research Workshop (Classics)

Veblen, Thorstein (2009). The Theory of the Leisure Class. Oxford University Press, 304 pages. ISBN 978-0199552580. Original published in 1899. Also available free online at http://www.gutenberg.org/ebooks/833